Presenting Styles

Television Presenters 

Jeremy Clarkson

  • Comedy
  • Distinctive
  • He’s not just a man, but a man’s man.
  • Pauses
  • Grumpy personal
  • Well scripted

Jeremy Paxman

  • Clever questioning
  • Business suit
  • Professional English accent
  • Aggressive
  • Confrontational

Russell Brand

  • Comedy
  • Very animated
  • Exaggerated
  • Theatrical
  • Large body movements
  • Very talkative
  • Uses long words and embellished language

Fearne Cotton

  • Youth market
  • Girl next door
  • ‘Normal’ style of dress and language
  • Humility

David Attenborough

  • Observant
  • Trustworthy
  • Authority on subject
  • Knowledgable and informative
  • Iconic
  • Animated
  • Emotional/Passionate

Trevor McDonald

  • Emotionless
  • Factual
  • Trustworthy
  • Iconic
  • Authority on subject
  • Professional
  • Articulate
  • Neutral

Lorraine Kelly

  • Normal
  • Cheery in the morning
  • Friendly
  • Fake
  • Articulate despite accent
  • Conversational

Keith Lemon

  • Character
  • “Comedy”
  • Performer
  • Bad taste

Radio Presenters 

James Allen – Sport

  • Moved from F1
  • Recognisable voice
  • Rich Tone
  • Knowledgeable
  • Interact with team
  • Listening to group banter
  • Quick witted
  • Confident

Zane Lowe – Music 

  • Knowledgable
  • Chatty
  • Enthusiastic
  • Good accent
  • Calming voice
  • Funny
  • Passionate
  • Seriously – does late night show

Peter Allen – Current Affairs

  • 40 years journalism experience
  • Slight local accent
  • Unrivalled knowledge
  • Trusted
  • From Essex

Scott Mills – Comedy

  • Rude
  • Cheeky
  • Young style and voice
  • Gets audience involved
  • Relaxes people
  • Engineers comedy
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